We relate to the consumer

Providing unique moments to our consumers is a priority for us, as is opening up communication channels with them that allow us to find out their needs and motivations to ensure that our products and brands continue to be their favourites.

We have various contact channels, such as our Consumer Service Department and diverse profiles on social media which allow us to engage in a fluid and personal dialogue, making our consumer participants in everything we do.

In 2018, we had more than 23,300 contacts with our consumers through our Consumer Service Department: corporate and brand websites (19,152 contacts) and via telephone (4,153 contacts).