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Campaigns that connect
“Reventando las reglas” (Breaking the rules) is a tribute to the young people who inspired the creation of this campaign for their rule-breaking attitude and new ways of relating to each other. The spot premiered exclusively on the Radiotubers program on the Los40 music radio network in a live presentation from the Mahou San Miguel headquarters in Madrid.
Mahou Cinco Estrellas
Prominent names in the world of cinema and music were the stars of the "Un Sabor Muy Grande" (A Very Big Taste) television campaign. The spot featured conversations on the changes taking place in society and the energy of people who are creating, innovating and building today's world.
The brand also launched an international campaign in which it connected with consumers in the United Kingdom, Chile, the United States and Portugal through eight fun online pieces designed to teach people how to enjoy the most authentic Madrid with our beer with the tagline "This Is Madrid".
A powerful multi-channel communication campaign on the Maestra range introduced the new Mahou Maestra Dunkel variety a toasted lager beer full of nuances.
San Miguel with the fans of Athletic Club
Athletic Club players Aritz Aduriz and Yeray Álvarez starred in a television spot paying tribute to "the lions". The launch coincided with the renewal of the brand's sponsorship of the Club.
San Miguel Manila
Film director Alex de la Iglesia was given the task of creating the innovative campaign "Lo mismo de nunca" (The Same As Never), a pioneering effort in the use of digital formats like GIF, Boomerang and Instagram Stories for advertising.
San Miguel Especial
With a launch on both television and online channels, it captivated audiences through a powerful campaign filmed in Chile highlighting the quality of the product and the experience of savouring its taste.
Our flagship brand from Granada premiered its first campaign for the range with new television spots, a series of adverts reinforced by outdoor and online advertising which sought to evoke sensations in the line with its slogan “Parar más. Sentir más” (Pause More. Feel More).