WE CREATE EXPERIENCES
We are working towards a clear goal: to continue to be part of the best moments in the life of our consumers, who are increasingly interested in beer culture and seeking flavours and experiences that cover all their needs on a variety of occasions.
That's why at Mahou San Miguel we have a Product Innovation Policy that enables us to anticipate market needs and trends, ensuring the generation of idea spaces and the necessary resources so that high-performance-cross-company teams can develop new products and ensure that they fit the needs of the consumer.
En 2018, we launched to the market three new products- Mahou Maestra Dunkel, San Miguel Radler and Mahou Cinco Estrellas Radler- and four new ranges: Numeradas de Alhambra (aged in sherry barrels formerly used in the production of Amontillado, Palo Cortado and Pedro Ximénez), the Solán de Cabras functional beverages, Cervezas con Historia from La Salve, and Cervezas de Invierno from Nómada. In addition, Cervezas Alhambra made a splash with the Edición Limitada Granada, an homage to the city where it was born in 1925.
Besides that, thanks to the acquisition of the Canary Islands company Aguas del Valle de la Orotava, we added the mineral water Fonteide to our portfolio. Also in the islands, we started to distribute Carlsberg, as we had already been doing in the rest of Spain, producing it at our brewery in Tenerife.
Outside our borders, we surprised our consumers with two high-profile launches: Mahou Maestra Wheat, in the Indian market, and TRIGO, our first craft beer in the United States, created in collaboration with our partner Founders Brewing.