We are sustainability

Our way of doing things has been, is and will be our main differentiating value. In 2018, we launched our new Strategic Framework for Sustainability, “Somos 2020”, a roadmap developed with our main stakeholders that is guiding us in becoming an active leader in sustainability in the Consumer Goods sector.

This plan, created in line with the United Nations Sustainable Development Goals and in which we will invest €30 million, will enable us to strengthen our commitments to the health and well-being of people, improvement of the communities in which we operate, and care for the environment, among others.


This report aims to serve as a useful consultation tool for all stakeholders and society in general in terms of the good governance, environmental, social and economic issues which, in collaboration with them, we have considered relevant.

Mahou San Miguel Stakeholders

  • Employees
  • Suppliers
  • Consumers
  • Distributors and Dealers
  • On-trade customers
  • Off-trade customers
  • Government and Public Administration
  • Sectoral and business associations
  • News media
  • Third sector
  • Universities, business schools and training centres

To identify the key aspects for the company and develop the Materiality Analysis, we used the 2020 Strategic Framework for Sustainability as a reference. This is a plan created collectively and transversally, in which over 100 company professionals from different areas participated, as well as customers, suppliers, experts and other Mahou San Miguel stakeholders.

Thus, we have defined the most important aspects for the company and the groups it relates to structured along three lines: Talent, Commitment and Innovation.

Mahou San Miguel Materiality Matrix

  • Energy and CO2
  • Water and natural resources
  • Eco-design and sustainable packaging
  • Well-being of the consumer
  • Labelling and nutritional composition
  • Moderated Consumption
  • Purchasing and local employment
  • Support to the distributor and the on-trade sector
  • Product quality and Brand value
  • Sustainable Mobility
  • Promoting education and youth employment
  • Social commitment
  • Corporate culture
  • Talent, diversity, flexibility and work-life balance
  • Safety, health and well-being of employees
  • Good company to work for
  • Ethics, compliance and corporate governance