We are mahou san miguel

What guides us

Our Purpose

To enjoy doing things well and passing this ethos down from one generation to the next.


Our mission

To share excellence with others in all the things we do—brands, products, experiences and services—by participating in the best moments of their daily life.”


Our Vision

We achieved our status as a sustainable company and a leader in the Consumer Goods sector by:

  • Building innovative and top-quality brands, products, experiences and services.
  • Leading the categories of natural and authentic beverages in which we compete in the Spanish market.
  • Being an important player internationally in the premium and craft segments by leading the development of Spanish brands.
  • Generating shared value for our team, customers, partners, community and shareholders.

And we make this possible by:

  • Placing the consumer and people at the centre of our decisions.
  • Using technology and information as a competitive advantage.
  • Working on continuous improvement and with efficiency.

Our values

WE PROMOTE INNOVATION

  • We seek out and apply the best practices in the market
  • We innovate in processes and in all the ways of reaching the end consumer.
  • We learn from our mistakes.

WE BELIEVE IN PEOPLE

  • People are the engine of the company (customers, suppliers and employees).
  • People are much more than just a resource.
  • Decisions are taken in the context of their the impact on people and their environment, not just based on profits.

WE AIM FOR EXCELLENCE

  • We anticipate changes in the market quickly and with agility.
  • We are self-critical and non-conformists.
  • We seek new ways of doing things that enable us to improve continuously.

WE ENJOY DOING THINGS WELL

  • We are a great team that passionately enjoys its work.
  • We are proud of working at Mahou San Miguel.
  • We have an unwavering focus on quality.
  • We don’t look for shortcuts.

WE CREATE SUSTAINABLE BUSINESSES AND ENVIRONMENTS

  • We look after the business as if it were our own.
  • We take prudent decisions that consider long-term results.
  • We anticipate and satisfy the needs of consumers by creating more sustainable and differentiating products, services and experiences.
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